The number one blogging challenge that most new writers face is low traffic.
But then you have the few top bloggers who just seem to grow their blogs like magic.
Where is the difference?
Who is your audience?
Despite your crispy design and witty posts, your writing and advertising efforts might not be on par with what your crowd wants.
Do you even know who they are?
Invest energy into understanding the crowd you’re attempting to target so you can utilize the best techniques that change them into paying clients.
Know your blog’s crowd
You should know your target crowd first, before taking any critical actions to advance your blogging business.
Imagine the ideal reader from your blog’s crowd.
Whatever characteristics they have, the gist is that they are someone who has an interest in what you write about.
- It implies they are your expected clients.
- They are likely resonating with your blog’s vibe.
- They will likely pay for what you offer yet need some more persuading.
Your objective ought to be to improve your transformation rate and set up a strong loyal base.
Here’s how to start working on that.
- Distinguish Your Brand’s Value
Recognize the fundamental motivation behind why your crowd ought to pick you over anyone else.
You should persuaded them why purchasing your product or service merits their cash.
- What unique benefits does it offer?
- What will it help them to achieve?
To do this, you should ask yourself first, you are the builder of the brand after all.
Consider the individuals who are going to profit by your contributions. Imagine their benefits case by case.
- Use Demographics to Filter Your Audience
Your interest group is most likely living in various corners of the world.
Along these lines, you should build your presence globally as well.
- In some countries, Instagram hashtags are the go-to for everything.
- In other countries, Facebook or Twitter is more popular.
- Blogging platforms like Medium can help you get your blog in front of audience that would otherwise be left out due to geolocation algorithms.
At the point when you’re analyzing your intended interest group, start with age, gender, area, profession, financial status.
The more explicit you are, the better possibilities you’ll get. Remember that the point here is finding out how exactly you can convert a particular target person over into a paying client.
It’s not just about attention, it’s about converting them!
- Hustle & Reiterate
Once you have a set of personas, each with a plan for conversion, test it out in the wild.
Give it a good 4-6 weeks and then evaluate your results.
There is an old marketing rule of thumb that a person needs to see your stuff 25 times and like it before they become a paying client.
Most new bloggers fail because by the time their audience gets to those 25 touches, the blog is no longer maintained.